Panera’s logo has evolved since its start as The St. Louis Bread Company in 1987. Despite rebranding in 1997, a woman holding a loaf of bread has remained central to its identity, symbolizing warmth and care.
The latest logo features the woman facing the camera, adding a personal touch and enhancing the logo’s warmth and connection. The green arch in the background resembles an oven’s mouth, representing Panera’s bread-making process and commitment to using natural ingredients.Next time you enjoy a Panera meal, appreciate the thoughtfulness behind the logo—it tells a story of warmth, evolution, and quality.
